Overview
Your Shopify store's visual design is your first impression and your conversion engine. We build bespoke themes from scratch — no generic template code, no plugin bloat. Every layout decision is driven by CRO principles, speed optimization, and your brand's unique identity.
Our commitment
Every engagement starts with a clear success metric. Before writing a line of code, we define exactly what “success” looks like for your specific business — and we track it throughout the project.
What You Get
- Zero Template Bloat
- CRO-First Layouts
- Sliding Cart & Upsells
- Mobile-First Design
- A/B Testing Ready
- Core Web Vitals Optimised
Our process
Visual Design
Custom Figma mockups for all key pages — homepage, PDP, collection, cart — designed specifically for your brand and products.
Liquid Theme Build
Custom theme development using Shopify's Liquid, JSON templates, and Section Schema — all from scratch.
Feature Development
Cart drawers, filter systems, quick-add, custom metafields, and any custom functionality your store needs.
Speed Hardening
Removing render-blocking scripts, lazy-loading images, and optimizing third-party script loading for mobile scores.
Staged Launch
Theme preview testing, cross-browser QA, checkout validation, and safe theme publish with instant rollback available.
Work we're proud of
Velour Studio
Custom theme with bundling features, sticky cart, and loyalty widget. AOV jumped 45% vs previous Debut theme.
NutriCore
Product page redesign with ingredient explorer, reviews, and trust badges. Conversion from 0.9% to 2.9%.
UrbanCraft
Full custom theme from scratch. 4.1s → 0.7s page load. Top 1% speed on Shopify's platform benchmark.